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Be Better.
Be Brilliant.

Stop Settling for Mediocre Marketing.

Most marketing teams struggle to deliver the results their organisations expect. Outdated skills, misaligned strategies, and weak connections between teams and customers lead to missed opportunities and wasted potential.

At Be Brilliant Consultancy, we specialise in turning these challenges into your biggest strengths. We don’t just enhance marketing teams – we transform them.

By building future-ready skills, bridging gaps between strategy and execution, and driving customer-focused growth, we empower your organisation to excel in a competitive world.

When you’re ready to unlock brilliance, we’re here to lead the way.

Is Your Marketing Falling Short of Expectations?

Marketing should be a strategic powerhouse – driving growth, enhancing customer relationships, and delivering measurable results. Yet too often, organisations face the same critical issues:
  • Outdated Skills: Teams relying on yesterday’s methods to solve today’s challenges.
  • Misaligned Strategies: Marketing disconnected from broader business goals.
  • Ineffective Execution: Great ideas lost to poor implementation and inconsistent results.
  • Customer Disconnect: Messaging and experiences that fail to truly resonate.

These mistakes lead to underwhelming results, frustrated teams, and missed opportunities for growth.

We’re here to change that. We bring fresh perspectives, proven expertise, and real-world executive experience to tackle the root causes of your marketing challenges. From upskilling your teams and refining go-to-market strategies, to creating customer experiences that truly delight, we work with you to achieve lasting transformation.

We don’t just solve problems – we empower your teams, inspire innovative thinking, and create systems for long-term success. With us, your marketing becomes a strategic advantage, and your customers become your biggest advocates.

We Diagnose. We Guide. We Transform. We Deliver Brilliance.

Marketing Skills Gaps Are Holding You Back

Today’s marketing landscape demands more than creativity and ambition – it requires a rare blend of strategic thinking, customer insight, and executional excellence. Yet, studies reveal that only 27% of marketers have formal training or qualifications, leaving organisations exposed to costly missteps, fragmented strategies, and stalled growth.

Relying on agencies or quick fixes won’t solve the deeper issues. The truth is, many marketing teams struggle with:

  • Insufficient Skills: Gaps in critical areas like data-driven decision-making, custom engagement, and digital innovation.
  • Ineffective Systems: Processes that hinder agility and fail to deliver consistent results.
  • Customer Insight Deficits: Strategies that miss the mark due to a lack of the customer understanding.

We tackle these challenges head-on. We diagnose the root causes behind underperformance, then craft bespoke solutions to elevate your team’s skills, capabilities, and confidence. By blending cutting-edge marketing expertise with proven behavioural science frameworks, we create strategies that don’t just look good on paper – they deliver measurable results.

The outcome? Teams empowered with world-class skills, aligned with a clear purpose, and ready to drive sustainable success. It’s time to bridge the gap, unleash potential, and secure your organisation’s place in an ever-evolving market.

Think Better. Act Smarter. Deliver Results.

Marketing is failing where it matters most – strategy. Too many teams are stuck in silos, drowning in tactics without purpose, critical thinking, or measurable outcomes.

The result? Wasted effort, mediocre performance, and business goals left unmet.

We’re here to fix that. We transform how marketers think. Our expertise sharpens strateg focus, aligns marketing with business objectives, and empowers your teams to deliver real, measurable value.

The Fix Your Marketing 12-Week Programme

Our flagship package rewires your marketing fundamentals to drive growth and results. Ov 12 weeks, we work alongside your team to:
  • Embed critical thinking and customer-centric strategies.
  • Prioritise what truly moves the needle, cutting through the noise.
  • Build a culture of strategic brilliance that powers long-term success.

It’s not about doing more; it’s about doing better – making smarter decisions, understanding what works, and delivering impact at scale.

When you work with us, you get the full attention of our founder Emma, the "Mary Poppins of Marketing" – a trusted partner who brings clarity, expertise, and a touch of magic to unlock your team’s potential. With her guidance, your marketing will go from tactical to transformational.

Lead Better. Inspire More. Deliver Results.

Marketing leaders today face immense pressure to balance strategy, manage diverse teams, and deliver measurable impact – often without the right support.

We transform marketing leaders into confident, high-performing decision-makers through tailored 1:1 mentorship and our 12-week Influential Marketing Leadership Acceleration Programme. Whether you need expert guidance or a proven framework to sharpen your skills, we help you lead with clarity, inspire your teams, and deliver strategic results that drive real business growth.

It’s time to lead brilliantly.

Collaborate Better.
Elevate Marketing Teams.

Marketing teams are often held back by silos, misaligned priorities, and gaps in essential skills. These barriers stifle creativity, hinder collaboration, and result in fragmented efforts th fail to deliver impact.

We transform disconnected teams into cohesive, high-performing units. By breaking down silos, fostering cross-functional collaboration, and upskilling your marketers with the tools and capabilities they need, we help your teams work smarter, innovate faster, and achieve more.

The result? A marketing team that’s aligned, agile, and equipped to deliver exceptional results – together.

FREE TEAM PERFORMANCE ASSESSMENT

Uncover Your Team's Strengths and Unlock Growth Potential

Is your marketing team delivering at its best? Find out with our FREE BRILLIANT TEAMS Proprietary Assessment.

This comprehensive assessment dives into twelve critical areas of team success, providing you with a detailed report on your team’s strengths and identifying key opportunities for growth and high performance.

Take the first step towards building a high-performing, strategically aligned marketing tea Start your free assessment today and discover what’s possible!

The Results Speak for Themselves

Partnering with our team yields tangible outcomes that drive the success and growth of your organisation. Here's what you can expect:
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Increased Revenue

Through elevated marketing skills, strategic insights and targeted campaigns, we identify revenue opportunities and implement effective marketing strategies that drive sales growth.

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Expanded Customer Base

Leveraging data-driven research and human insights, we help you reach new audiences and nurture deeper relationships with existing customers, resulting in an expanded and engaged loyal customer base.

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Happier Customers

By focusing on customer experience and satisfaction, we create compelling messaging and personalised interactions that delight customers, fostering loyalty and positive brand sentiment.

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Increased Market Share

Our innovative marketing strategies and competitive analysis enable clients to gain a competitive edge, capturing market share and outperforming competitors.
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More Profit

By optimising marketing ROI and streamlining processes, we help clients maximise profitability, delivering measurable returns on investment and sustainable business growth.
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Less Chaos

With our structured approach and clear communication, we bring order to marketing efforts, reducing complexity and improving efficiency, ultimately leading to smoother operations and increased productivity.

Some Of Our Clients….

What Our Clients Think of Us:

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“Having worked with Emma over multiple projects and in very different settings I can honestly say she is a one of the most innovative strategists I’ve even met. Constantly looking for new and better ways to delight the client and customer through her excellent communication and problem-solving abilities. She brings a joyous energy and commitment to everything she touches, and I am always left a little bit better after being around her. An all round great human being. ”

Mark Pringle
Chief Solutions Officer

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"Emma's wealth of knowledge, seniority and enthusiastic passion for delivering lasting behaviour change was a game changer for our performance. Emma comes with a challenger mindset that is driven from a thirst to understand the 'real' insights that are delivering performance; human behaviour. With expert skill and years of accomplished experience, Emma is able to quickly understand customer needs and translate into clear, tangible brand activity with purpose. Emma has the ability to translate all her knowledge of human behaviour and apply to internal, cross functional teams."

Ryan Twiname
Business Unit Director

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“Emma has key strengths in Strategic Thinking and Marketing. She has a visceral passion for developing a deeper understanding of the market, customers and patients and translating this into meaningful strategy. Emma has a real flair for bringing principles to life to in an original and engaging way. She also has a very healthy sense of pragmatism and humour! Emma is an absolute pleasure to work with, highly insightful and credible.”

Alison Wheeler
Head of Global Marketing Excellence

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“Energetic, enthusiastic and inspiring - my first impression of Emma that will certainly last. Creating strong teams, fulfilled in their roles and always collaborative, Emma brought together a rich mix of skills and personalities to deliver her ambitious strategy and deliver results for our business. Her passion is understanding how people tick and working with them to create the best culture and environment to help them thrive.”

Andrew Thomas
Senior Manager, Marketing

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“I cant recommend Emma highly enough - she is incredibly knowledgeable and has a passion for business that is infectious so you cant help but be inspired and successful in your own business with her support. Her uniqueness is her ability to combine marketing strategy with mindset to give strategies that are laser focused. She also has the most positive future facing attitude .. leading me to use the words ' What would Emma do?' when faced with a decision that requires the big girl pants !”

Jayne Hume
Relationship Manager

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“Emma is a really talented and insightful marketeer and business woman. Her many years of marketing experience are backed up with huge passion for what she does, energy and commitment. Emma is great to work with, nothing is ever too much trouble and her drive to achieve the highest standard of work will always make her a very valuable asset to her clients.”

Lisa Robinson
Founder and Director

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“Emma is an ideas person who is at the top of her game in the world of marketing, medical education and comms teams. She's a true polymath! Over the time I've known Emma I've witnessed her expertise, energy and enthusiasm for both her successful consultancy business and her work in the wider healthcare arena. Very much looking forward to bouncing more big ideas around with her.”

Elena Mills
Co-Founder and Managing Director

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“Emma is a highly skilled, passionate and motivated Marketer. She is focused and committed to delivering the best possible outcomes in any project she manages. Organised and full of energy, she can see the bigger picture and use her skills and experience to deliver comprehensive strategic and operational plans. She is also great fun to work with and an asset to any team.”

Rebecca Mottershead
Marketing Manager

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“I worked with Emma for several years. She works relentlessly to pursue excellence in and ensure that no stone is left unturned. Emma digs deep and understands your situation, thinking of every eventuality to ensure you have a comprehensive, strategic, actionable plan.”

Amy Peters
Senior Director, Johnson and Johnson

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“Emma is a highly motivated and intelligent Marketer with a difference. Emma is the So What! She has inexhaustive energy, positivity and amazing organisational skills. Her unparalleled knowledge and skills in Marketing and Leadership are exceptional. A fantastic mine of information and very motivating person. Emma is definitely someone you would want on your team.”

Maggie Meer
CEO

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    Ready to Experience the Difference?

    Let's partner together to grow better, lead better, and think better. Schedule a consultation today and take the first step towards a brighter future for your organisation.